Team

Els Dragt

Contributing Author

Els has researched trends professionally for 15+ years, working for agencies & clients, ranging from Viacom, ABN AMRO, Nike & City Football Group to the Dutch Ministry of General Affairs, creating trend reports, presenting at events, moderating workshops & co-creating trend-based strategies. She is also a guest lecturer and visiting tutor to future trend professionals around the globe.

Connect with Els on LinkedIn

Blog posts by Els

Customer experience
Ethnography
Curiosity, observation & knowing your customers

Curiosity, observation & knowing your customers

Read Els Dragt take on the value of observing, listening and asking questions so you can get to know your customers.