Tina Basi

Contributing Author

Dr Tina Basi leads the knowledge exchange programme at the London School of Economics and Political Science. Her expertise in corporate ethnographic research has helped clients such as Intel’s Digital Health Group, Ministry of Justice, Design Council and Science Museum. She also lectures on LSE’s MSc course in Culture and Society.

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Blog posts by Tina

Customer experience
Mindfulness & customer closeness

Mindfulness & customer closeness

Tina Basi explores 'mindfulness' and how this can be applied to ethnography, with useful pointers for anyone embarking on new research.