Service Advertisement Canvas

Service Advertisement Canvas


What is a Service Advertisement Canvas?

A tool to help a team co-create the foundations of communications and marketing around a concept.

Why is it useful?

When it comes to building a story around a concept, it is useful to start early. This tool helps a team begin thinking about how language and visuals around a concept bring it to life.

How to use a Service Advertisement Canvas

Work through the tool, starting by aligning on an early-stage name, logo and slogan, and working towards bringing in a key user and quote.


  • This tool is most useful to use when a concept has been tightened somewhat through early research and testing.
  • Refer back to previous development, such as a Concept Proposition.
  • Don’t be afraid to bring in some creativity and lateral thinking into this task.
  • Thinking outside of the box with naming and slogans can give the activity more momentum.