Becky Rowe

Ethnographer & Coach

Becky owns and is Head of Research at award-winning strategic research agency, Revealing Reality. She and her team specialise in researching complex social issues, for big brands, charities, marketing and advertising agencies and central and local government.

Recent areas of research have included responsible gambling, social media harms, smartphone only internet access, social prescribing and holistic models of health. Her clients include No 10 Downing Street and Pepsi. 

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Blog posts by Becky

Ethnography, divergent thinking & unlocking insights

Ethnography, divergent thinking & unlocking insights

The key to divergent thinking is better research. This means moving beyond traditional research methods and taking an ethnographic approach.