Joe Ferry

Brand & Experience Architect

Joe is a former Design Director at Belmond, LVMH, & Head of Design at IHG & Virgin Atlantic. During 15 years at Virgin, he redefined the brand and the long-haul flight experience with innovative new in-flight sleep seats and distinctive airport lounges.

Joe is a powerful advocate for design and was a trustee on the UK’s Design Council and Executive Board of D&AD. He is currently visiting Professor of Design at Brunel University. Joe delivers design masterclasses for Design Thinkers Academy London as part of our bootcamp courses.

Connect with Joe on LinkedIn

Joe's blogs & podcasts

Organisational design
Why the world needs more intrapreneurs

Why the world needs more intrapreneurs

We talk to Joe Ferry about the role of intrapreneurs, and what it's like to be a brand leader at organisations such as Virgin.